Ashna Damani
ashnadamani@cca.edu | +1 (571) 293 0436 | LinkedIn
Summary
Design MBA student at California College of the Arts with growing expertise in UX research, brand strategy, and product strategy, bridging design and innovation with a user-first mindset. Skilled in creating user-centered solutions that align brand objectives with actionable insights, driving meaningful and engaging experiences. Certified in Google UX Design, with hands-on experience in wireframing, prototyping, and interaction design to craft functional, visually compelling products. Passionate about leveraging strategic thinking and design expertise to deliver impactful, user-driven solutions that achieve business and product goals.
Skills And Certification
User Experience Design - Google (Coursera) - 2024
Digital Marketing & Social Media Marketing - Google, Meta (Coursera) - 2023
Industrial : Wireframing, Prototyping, UX Research, Interaction Design (UI), Storytelling, Qualitative & Quantitative Research, A/B Testing, Usability Testing, Brand Strategy, Data Analysis, Trend Forecasting, Empathy Interviews, Ethnographic field study, User surveys.
Technical: HTML, CSS, Journey Mapping, Design Thinking, User Pain Point Identification
Software: Google Cloud (Spreadsheets, Docs,PPT),Figma, Adobe Creative Cloud (Photoshop, Lightroom, Illustrator), Canva
Soft Skills: Verbal & Written Communication, Entrepreneurial, Project Management
Professional Experience and Projects
Marketing Insight Studio - San Francisco August 2024 - December 2024
• Conducted 4 empathy interviews and mapped customer journeys to uncover barriers and motivations in retirement planning, generating actionable insights for design solutions.
• Collaborated in a 3-person team to create a prototype focused on financial literacy, tested with 6 users to gather feedback and refine the product for improved engagement and accessibility.
Mug Marketing - San Francisco August 2024 - December 2024
• Created detailed user personas and conducted qualitative and quantitative research to identify key audience behaviors and preferences.
• Mapped user journeys to uncover pain points and opportunities for enhancing engagement and brand loyalty.
Fashion Merchandiser, Stylist - Mumbai June 2018 - July 2019
W for Women
• Leveraged fashion stylist expertise to create unique head-to-toe ethnic clothing looks for customers, resulting in a 30% increase in customer satisfaction and repeat business.
• Maintained a 98% accuracy in overseeing store inventories and consistently refreshed displays to enhance the customer experience and boost sales, leading to improved brand perception and increased customer loyalty.
Assistant Fashion Stylist - Mumbai September 2016- January 2020
Zoom TV Entertainment
• Collaborated with Myntra to curate styles for various shows, elevating brand visibility by 50% and seamlessly integrating strategic brand messaging into wardrobe selections, enhancing brand perception and engagement.
• Ensured a cohesive look through meticulous styling, resulting in a 60% overall impact enhancement for anchors, thereby strengthening the brand's visual identity and audience appeal.
Education
California College of the Arts - San Francisco, California (May 2026)
MBA in Design Strategy (DMBA)
Achievements - CCA Global Grant Awardee, Bernard Osher Foundation Scholarship
K.C College of Commerce - Mumbai, India (April 2016)
Bachelor of Commerce (BCom)
Rachana Sansad School of Fashion & Textile Design - Mumbai, India (April 2016)
Diploma in Fashion & Textile Design