I'm आशना
A fashion designer turned UX designer, crafting seamless digital experiences with a flair for aesthetics and a heart for human connection
/Ashna/ [Noun]
Areas of Expertise:
Design Strategist
Ethnographic Research
Collaborative Method
Brand Strategy
Design Research
User Experience
Design Approach
As a versatile designer, I employ a human-centered approach to craft meaningful, impactful, and user-focused products, strategies, and experiences. Driven by empathy and curiosity, I prioritize understanding user behaviors and needs through evidence-based research methods. My process involves navigating complexity and ambiguity to design solutions that seamlessly integrate user perspectives with business objectives, ensuring a balance between functionality, usability, and delight.
My transition from fashion branding to design has allowed me to leverage my skills in understanding user needs, visual storytelling, and strategic thinking to create impactful digital experiences. Using my strengths in design thinking, I specialize in uncovering actionable insights, mapping customer journeys, and developing prototypes that address real-world challenges. Collaborating with teams on projects for companies like Zoom Entertainment, Big Bazaar, and Tips Entertainment has further refined my ability to create user-centered solutions that align with both business goals and user satisfaction.
